The Age of Persuasion, Terry O'Reilly and Mike Tennant

(December 20) Really enjoyed this -- really like the topic already, but Terry O’Reilly provides a lot of added value. Interesting insights and big-picturing. Inspired me to look up old TV commercials I saw as a kid and had forgotten... couldn’t believe how weird they now seem, e.g., "Sold American."

Book was also cool for its layout and editing. There were no real graphics, only whatever you could do with sidebars... which was a great deal with these people. And they were all worked in so beautifully... was all very creative while at the same time respectful of the reader (unlike some books that throw in six pages of plates and illustrations in the middle of a sentence, this layout did not cause you to lose the flow of the reading). Great book, but I really admired the editing.